If your content isn’t converting customers, then there is a simple answer as to why. Your business has less than a second to grab the attention of a potential customer who is quickly scrolling for things that interest them or catch their eye. This means you need creative copy and high quality images that quickly speaks to the quality of your business, product or service. Once that is established, the next most important thing is to “retarget”. This involves tracking those who have engaged with your business in some way, and sending them additional more in depth information regarding what they were interested in. This strategy is an excellent pre-qualifier making your leads more valuable and wasting less of your time and money.